HULO – Ordibyte

How We Empowered Newstats: A Branding and UX/UI Transformation

What is Newstats?

Newstats uncovers unique insights from the news that a human eye can’t see and a human brain can’t grasp. Everyday more than 750k news from 150k global sources are screened with our proprietary leading News Al. Sentence by sentence we detect entities, events, sentiments and temporality. Thus transforming unstructured news text into a structured data base that allows you to measure, compare and detect outliers.

Services Provided

Branding

Graphic Design

UX/UI Design

Results

Increased Time on Site

User time on site increased by 35%, averaging 6 minutes per user.

Reduced Bounce Rate

Bounce rate decreased from 60% to 45%, indicating higher user engagement.

Higher Conversions

Registrations increased by 25%, and newsletter subscriptions by 30%.

Growth in Mobile Traffic

Mobile visits grew by 40% due to improved adaptability.

More Page Views

Page views per session increased by 50%, reaching an average of 5 pages per user.

Objectives

Improve navigation intuitiveness and enhance user interaction.
Create a unified visual style to strengthen the app’s branding.
Optimize interface elements for better readability and perception of news content.

Approaches

Conduct user testing to identify weaknesses in navigation and interface design.
Develop a harmonious color palette, typography, and brand identity elements integrated into the app’s design to reinforce branding.
Implement a responsive design to improve usability across various devices and screen sizes.

Logo creation

We were given the task of developing a branding identity, design UX/UI platform and implementing a comprehensive branding strategy for the Newstast.

Branding identity

In the Newstats, typography played a pivotal role in shaping the platform’s visual identity, ensuring readability.

Design UX/UI platform

To improve the UX/UI of the news app, we would start by conducting thorough user research, including surveys, interviews, and usability testing, to identify pain points and user preferences. Based on the findings, we would refine the navigation to be more intuitive, ensuring a smoother user journey. Next, we would enhance the visual design by creating a consistent color palette, typography, and brand elements that align with the app’s identity. We would also implement responsive design to ensure optimal functionality across all devices. Finally, we would regularly gather feedback and perform A/B testing to continuously refine the app’s experience.